Editorial Policy & Review Methodology

1. Purpose & Scope
   This page explains how Lucky-Mister.com researches, evaluates, and writes about casinos and sportsbooks for UK readers. We are an independent review and comparison website; we do not operate gambling services and we never handle player funds or accounts.
2. Editorial Independence
   Our writers and editors work to clear, documented standards. Commercial relationships (e.g., affiliate links) do not guarantee inclusion, ranking, or positive coverage. Sponsored placements are labelled and do not replace our editorial verdicts.
3. What We Cover in Each Review
   Typical review sections include: ownership & licensing, safety and responsible play tools, registration & KYC flow, bonuses and wagering requirements, payments (deposit/withdrawal methods, limits, fees, speed), game library and providers, live casino, sportsbook features (if applicable), mobile/app, customer support quality, complaints trend, and UK suitability.
4. Primary Sources & Verification
   We prioritise verifiable sources:
   • Operator sites: T&Cs, bonus rules, help centres, payment pages, responsible gaming pages
   • Regulator registers/licence lookups (e.g., UKGC and other reputable regulators)
   • Operator announcements (status changes, migrations, ownership updates)
   • Date-stamped screenshots/archived snapshots for change tracking
   Where claims cannot be verified to a reasonable standard, we either omit them or flag uncertainty.
5. Rating Criteria & Weighting (Overview)
   While scoring models evolve, we typically assess the following pillars:
   a) Safety & Licensing — licence status/quality, sanction history, clarity of responsible-gaming tools
   b) Payments — deposit/withdrawal availability, minimums/maximums, fees, speed, same-method rules
   c) Bonuses & Terms — transparency of offers, wagering requirements, method exclusions, caps, time limits
   d) Product Quality — game/library breadth, top-tier providers, live casino, sportsbook markets/odds tools
   e) User Experience — navigation, speed, app/mobile stability, accessibility basics (contrast, keyboard focus)
   f) Support — live chat/email availability, response quality, help-centre depth
   g) Reputation Signals — volume/severity of recent complaints, responsiveness to issues, ADR posture (for UK-licensed brands)
   Weights are adjusted by market relevance (e.g., sportsbook criteria for sports-first brands). Any composite “score” is explained on-page and links back to this methodology.
6. How We Test
   Our process aims to mirror a typical adult user journey:
   • Onboarding: simulate register flow, review KYC guidance and accepted documents
   • Bonus Review: read the offer card and fine print (wagering, game weighting, caps, deadlines)
   • Payments: verify the listed payment methods, minimum deposit/withdrawal, same-method policy, and fees
   • Product Scan: sample game categories, provider filters, live dealer lobbies; for sportsbooks, check markets, odds formats, bet-slip features, and live updates
   • Support: contact live chat/email with specific queries to gauge accuracy and turnaround
   Where test accounts or transactions are not feasible, we rely on primary documentation and clearly note limitations.
7. Updates, Recrawls & Triggers
   We aim to review high-traffic pages at least every 60–90 days. Immediate updates are triggered by: regulator actions, ownership/licence changes, major T&C revisions (bonuses/payments), significant outage/security news, or a spike in credible complaints. Each page shows a “Last Updated” or “Last Checked” date.
8. Corrections, Right of Reply & Evidence
   If you spot an error or represent a brand with new evidence:
   • Email support@lucky-mister.com with the page URL, the exact passage, and supporting documents/screenshots.
   • We acknowledge within 2 working days and, where appropriate, correct or clarify within a reasonable timeframe.
   • Substantive disputes are appended with an editor’s note summarising changes or counterpoints.
9. Conflicts of Interest & Disclosures
   Some outbound links are affiliate links that may result in commission if you register/deposit—at no extra cost to you. This helps fund our work but does not buy rankings or positive coverage. We separate commercial and editorial workflows and label ads/sponsorships. See also: /uk/affiliate-disclosure.
10. User Feedback & Moderation
    If we publish user comments/ratings (where enabled), we moderate for legality, relevance, and civility. We may remove unverifiable allegations, personal data, or off-topic posts. Comments are opinions of their authors and not endorsements.
11. UK Focus & Responsible Play
    Our content is for adults 18+. UK readers should prefer UK-licensed operators and make use of safer-gambling tools. Support resources:
    • BeGambleAware — begambleaware.org | 0808 8020 133 (24/7)
    • GAMSTOP — gamstop.co.uk (free multi-operator self-exclusion)
    • GamCare — gamcare.org.uk (live chat, treatment services)
    We encourage deposit limits, time-outs, and informed decisions before claiming any promotion.
12. Limitations & Fair Use Notice
    Offers, odds, and payment details change frequently. We cannot guarantee completeness or timeliness; always verify on the operator’s own pages before you register or deposit. Short excerpts of our content may be quoted with credit and a link; wholesale copying is prohibited.
13. Contact & Escalation
    Editorial enquiries, corrections, or right-of-reply requests: support@lucky-mister.com. For accessibility format requests, see accessibility-statement.

Last Updated: 06.09.25