Privacy Policy

1. Introduction
   This Privacy Policy explains how we collect, use, store, and share personal data of UK visitors to our independent casino review and comparison website. We are not a gambling operator; we provide information, reviews, guides, and links to third-party brands. By using this website, you acknowledge this Policy.
2. Data Controller & Contact
   The data controller is the owner of this website (“we”, “us”). For privacy enquiries or to exercise your rights, email: privacy@[your-domain].com or use our contact form. Our preferred response time is 2–3 working days.
3. Scope of This Policy
   This Policy covers data processed when you browse our pages, subscribe to updates, submit forms, or interact with our content, including affiliate links to third-party operators and services.
4. What We Collect
   a) Identification & contact details: name, email (if you submit forms or sign up).
   b) Technical data: IP address, device type, OS, browser, settings, time zone, approximate location (derived from IP), pages viewed, referral URLs.
   c) Usage data: interactions with pages, clicks on outbound links, time on page, scroll depth, search queries on our site.
   d) Marketing preferences: opt-in/opt-out choices for emails or notifications.
   e) User-generated content: messages sent via our forms.
   We do not intentionally collect sensitive categories of data.
5. Sources of Data
   We collect data directly from you (forms, emails) and automatically via cookies, pixels, and similar technologies. We may also receive limited analytics insights from service providers (e.g., aggregate reports).
6. Legal Bases (UK GDPR)
   We process personal data under the following legal bases:
   • Consent (Article 6(1)(a)) for optional cookies/marketing.
   • Legitimate interests (Article 6(1)(f)) to operate and improve the website, prevent fraud, and measure performance, provided your rights are not overridden.
   • Legal obligation (Article 6(1)(c)) where applicable (e.g., responding to lawful requests).
7. Purposes of Processing
   • To operate, secure, and maintain the website.
   • To measure performance and improve content and usability.
   • To respond to your enquiries and provide support.
   • To manage subscriptions (newsletters/alerts) where you have opted in.
   • To track outbound link clicks to third-party operators for attribution and reporting.
   • To detect, prevent, and address technical issues, abuse, or fraud.
   • To comply with legal obligations.
8. Cookies & Similar Technologies
   We use:
   • Strictly necessary cookies (site functionality, security).
   • Performance/analytics cookies (aggregated stats, e.g., page views).
   • Marketing/affiliate cookies and pixels (to understand referrals and campaign performance).
   Optional cookies run only with your consent via our cookie banner/settings. You can change preferences at any time and can also manage cookies in your browser.
9. Analytics & Measurement
   We may use privacy-focused analytics with IP truncation and aggregated reporting. Reports help us understand which pages are useful and how users navigate, without building personal profiles beyond what is necessary for site improvement.
10. Affiliate Links & Outbound Tracking
    Some links are affiliate links. If you click through and register/deposit with a third party, we may receive a commission at no additional cost to you. Third-party platforms may set their own cookies or pixels to attribute traffic. Their privacy practices are governed by their policies—please review them before signing up.
11. Marketing Communications
    We send emails or alerts only if you opt in. You can unsubscribe at any time via the footer link in our messages or by contacting us. We do not sell your personal data to third parties.
12. Sharing of Personal Data
    We share data only with:
    • Service providers (hosting, security, analytics, email delivery) under data-processing agreements.
    • Affiliate/partner networks for attribution/verification of referrals (usually aggregated or pseudonymised identifiers).
    • Public authorities or regulators where required by law.
    We require recipients to protect your data and use it only for the described purposes.
13. International Data Transfers
    If data is transferred outside the UK/EEA, we use appropriate safeguards (e.g., UK IDTA or EU SCCs plus UK Addendum) and additional measures where necessary to protect your information.
14. Data Retention
    We keep personal data only for as long as necessary for the purposes set out in this Policy, including legal, accounting, or reporting requirements. Typical retention: contact enquiries (up to 24 months), analytics (aggregated/short-lived), subscription data (until you unsubscribe or your account becomes inactive).
15. Your Rights (UK GDPR)
    UK residents have the right to: access, rectification, erasure, restriction, portability, and objection to processing based on legitimate interests, as well as the right to withdraw consent where processing relies on consent. To exercise these rights, contact privacy@[your-domain].com. We may request proof of identity where appropriate.
16. Complaints & ICO
    If you are unhappy with our response, you can lodge a complaint with the UK Information Commissioner’s Office (ICO): ico.org.uk or call 0303 123 1113.
17. Security Measures
    We implement administrative, technical, and organisational measures to protect personal data (e.g., encryption in transit, access controls, monitoring). No system is completely secure; please use strong, unique passwords for any accounts you create with third parties we link to.
18. Children & Age Restriction
    This website is for adults 18+. We do not knowingly collect data from minors. If you believe a minor has provided data, contact us to request deletion.
19. Third-Party Websites
    Our site contains links to third-party operators and services with their own privacy policies and terms. We are not responsible for their practices. Review their policies before providing any personal data.
20. Changes to This Policy
    We may update this Policy to reflect legal, technical, or business developments. The “Last Updated” date will indicate the latest version. Material changes will be highlighted on this page.
21. Contact Details
    Email: support@lucky-mister.com
    

Last Updated: 06.09.25